Despised at home Loved Abroad
America is often referred to as the land of opportunities.
Many have made use of the opportunities on offer and struck it big. There is a
strong unmistakable entrepreneurial spirit that is omnipresent, especially if
you are in a place like the Silicon Valley and I felt it was difficult to
remain immune from it. . I had the privilege of being at the heart of Silicon
Valley and see many of those organizations who from their humble beginnings in
a garage or a backyard, went onto become large multinational conglomerates and
household names across the world
Infact when in this country, one realizes that there are
many more large corporations, probably just as bigger as the American firms we
know, and yet they never left the shores of USA to explore business opportunities
elsewhere. Exemplary customer service and good products have ensured a strong
business in the US. Nothing in the Silicon Valley even remotely hints of any
recession. Restaurants are running full, retail outlets are bustling with
customers, and roads are busy with traffic.
Amidst all these observation, the most interesting and
surprising observation I had was that of a paradox! A paradox, that appears to
exist in the general American psyche. A
paradox that is as funnier as it is surprising! Let me explain. As we know there
are many hugely successful US enterprises who have not only done exceptionally
well in America but also in many of the countries where they also setup their
operations in. Among them, not all but, few handful of organizations are
reserved for ‘awe’, ‘love’ ‘affection’ and ‘Pride’ in the American Psyche. Many
American organizations have to face tremendous and widespread public hatred at
home and here in lays the paradox. These hated orgs, make no mistake, are huge
and successful across the world. The paradox becomes even more interesting when
many of the orgs that are hated here are loved overseas and seen synonymous
with the American Culture.
It is a syndrome of “Despised at home, loved elsewhere” (no
I am not talking about husbands). Any American worth his or her salt wouldn’t
like to be seen doing anything with these despised organizations! A middle
class American wouldn’t like to be seen shopping in Wal-Mart, eating in
McDonalds or Pizza Hut and driving Dodge. Even if an American is doing all of
the above he wouldn’t like to be caught doing it! The case of Wal-Mart is worth
a special mention here. Not only is it widely hated but I felt it also shows
the class-divide in an American society. There are three classes, as per me, a
Class that shops in Wal-Mart by choice, a class that shops at Wal-Mart by
compulsion and a class that stays away from Wal-Mart under all circumstances.
Infact the ones shopping by choice make all attempts to show they are doing it
out of compulsion, the ones who are doing out of compulsion wouldn’t like to be
caught in the act! Known for poor business ethics, poor work atmosphere, low
pay and plethora of cheap Chinese made goods, I haven’t seen or heard any other
org singled out for such choicest abuses, widespread hatred and yet be No1
(No.2) Fortune 500 company! Therein lays the Paradox!
There are many more such examples. Ofcourse not all large
organizations are hated, though their record might be no different than
Wal-Mart. There are few that are nonetheless reserved for widespread Awe, love,
affection and what every American would like to identify with or take pride in.
Apple, Starbucks, Cosco are some names that I could immediately remember based
on the interactions I had. There are status symbols everywhere and America is
no different, however the paradoxical nature of these symbols is what made it
very interesting to observe. I need to update one of my previous blog about FDI(sigh!)
Labels: Economics, Miscellaneous
2 Comments:
Observation is absolutely true, Raja!
Raja,
Good observation. And I agree with your observation. However, I think, these organizations cater to different types of markets in Indian and in USA. For example, I have always felt quality of chicken in KFC in India is much better than KFC in US. What this means, KFC in India probably targets middle/upper-middle class while KFC in US definitely targets lower-middle/poor class. I'd not be surprised if Walmart does the same..
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